Driving Traffic to Your Opt-in Forms (The Actionable Steps)

If you’ve followed along our previous posts and already taken the steps, then you’ve crafted those captivating pins showcasing your irresistible lead magnets, and you’ve organized them strategically on your boards.

Now comes the moment of truth – turning those enticing clicks into valuable leads. This is where the rubber meets the road, and it’s all about making it incredibly easy for interested Pinterest users to exchange their email address for your valuable free content. Whether you’re working to build your email list, which we highly recommend, or just working to get clicks to your products, the following steps are for you.

Let’s get into the actionable steps for driving that traffic directly to your opt-in forms:

The Click-Through Highway: Guiding Pinterest Traffic Directly to Your Opt-in Forms

Think of your Pinterest pins as signposts. They’ve captured attention and generated interest. Now, you need to ensure those signposts lead directly to where the magic happens – your opt-in forms, where curious pinners become engaged subscribers on your email list or buy your products. Here’s how to pave that click-through highway:

A. The Golden Rule: Linking Pins Directly to Your Lead Magnet Landing Page

Listen closely, because this is a non-negotiable principle: always link your lead magnet promotion pins directly to a dedicated landing page for that specific lead magnet.

• Sending users directly to a page where they can sign up for your email list in exchange for the lead magnet: Don’t send them to your general website homepage. Don’t send them to a blog post (unless you have a very prominent opt-in form above the fold – more on that later). Your pin is promising a specific freebie; your link should deliver them directly to the page where they can get it by providing their email address.
• Linking to an Opt-In page is much more effective than linking to a general website page: Think about the user’s journey. They clicked on your pin because they were interested in the specific benefit promised by your lead magnet. If you send them to your homepage, they now have to hunt around to find that offer. This creates friction and significantly reduces the chances of them actually signing up. A dedicated landing page, on the other hand, has one clear purpose: to get them to subscribe. It eliminates distractions and focuses their attention solely on the value of your freebie and the sign-up process.

B. The Irresistible Invitation: Using Powerful Call-to-Action Buttons on Your Landing Page

You’ve successfully guided them to your landing page – fantastic! Now, make it crystal clear what you want them to do next. Your call-to-action (CTA) button is the final nudge that encourages them to complete the sign-up.

• Have a clear and compelling call-to-action buttons on your lead magnet landing page: Your CTA button should be visually prominent and use action-oriented language that clearly states the benefit of clicking it. Generic CTAs like “Submit” or “Sign Up” are weak. Instead, focus on the value they’ll receive:
  • “Download Your Free Guide Now!”
  • “Grab Your Exclusive Checklist!”
  • “Get Instant Access to the Template!”
  • “Unlock My Free Training!”
  • “Send Me the Free PDF!”
• Make it visually stand out: Use contrasting colors that grab attention. Ensure the text is clear, concise, and easy to read. Make the button large enough to be easily clickable on mobile devices (because many Pinterest users are on their phones!).

C. Weaving it In: Embedding Opt-in Forms Within Your Blog Posts

While direct linking from pins to dedicated landing pages is the most direct route for lead magnets, you can also strategically leverage your blog content to capture email subscribers from Pinterest traffic.

• You can also integrate your lead magnet offer directly within relevant blog content: If a Pinterest user clicks on a pin that leads to a blog post offering valuable information on a topic related to your lead magnet, make it incredibly easy for them to subscribe for that freebie within the blog post itself. This caters to users who might want to consume some of your content first before opting in.
• Try different Opt-In placement options: Experiment with different placements to see what works best for your audience:
  • Above the Fold: Place an opt-in form or a clear call-to-action with a link to your landing page right at the top of your blog post, so it’s immediately visible without scrolling.
  • Within the Text: Naturally weave in your lead magnet offer within the body of your blog post where it’s most relevant. For example, if you’re writing a blog post about “5 Pinterest Strategies for Beginners,” you could offer a “Free Pinterest Setup Checklist” within that content.
  • As a Banner or Widget: Use sidebar or footer banners to consistently promote your lead magnet across your blog.
  • As a Pop-Up: Use exit-intent pop-ups or timed pop-ups to capture readers before they leave your page. Use these judiciously to avoid being intrusive.
  • At the End of Your Blog Post: After providing valuable content, offer your lead magnet as the next logical step for readers who want to dive deeper.

By strategically linking your pins directly to dedicated landing pages with compelling CTAs, and by thoughtfully embedding opt-in forms within your relevant blog content, you’re creating multiple pathways for those interested Pinterest users to become valuable subscribers on your email list or buy your product. This is how you transform those enticing clicks into tangible leads for your online business. Now, let’s take a peek at how to track your progress and see what’s working!