Strategic Use of Pinterest Boards for Lead Generation

Alright, you’ve got those eye-catching pins designed to showcase your irresistible lead magnets (previous post). Now, it’s time to strategically organize them on your Pinterest profile. Think of your boards as well-organized shelves in your shop – you want to make it easy for interested browsers to find exactly what they’re looking for, and in this case, that’s your valuable free content that turns them into subscribers. Let’s dive into how to use Pinterest boards to amplify your lead generation efforts:

Strategic Shelving: Organizing Your Pinterest Boards to Attract Leads

Just like a well-organized store makes it easy for customers to find what they need, strategically structuring your Pinterest boards ensures that your lead magnets are easily discoverable by the right audience – those eager beginner online marketers looking to grow their businesses and make money online (or your niche).

A. Creating Dedicated “Freebie Hubs”: Boards Specifically for Your Lead Magnets

Think of these boards as your direct invitation to subscribe. By creating boards solely dedicated to your free guides, checklists, templates, and other lead magnets, you’re making it crystal clear what you offer in exchange for an email address.

• Suggest creating boards with titles like:
  • “Free Guides for Online Marketing Beginners”
  • “[Your Niche] Free Resources” (e.g., “Free Affiliate Marketing Tools”)
  • “Download Our Free Guides & Checklists”
  • “Your Free Online Business Starter Kit”
  • “Unlock Our Exclusive Free Content”
• A Freebie Board helps organize your lead magnets: These dedicated boards act as a central location where you can pin all your lead magnet promotions. This makes it easy for users who land on your profile and are specifically looking for free, valuable resources to find them quickly without having to sift through your other content. It’s like having a “Free Samples” section in your online store – highly visible and designed to entice action.

B. Broadening Your Reach: Categorizing Content with Relevant Boards

While dedicated lead magnet boards are crucial, you also want to attract users who are searching for specific information related to the topics covered by your lead magnets. This is where your broader, categorized boards come into play.

• Create boards related to the topics your lead magnets cover (e.g.):
  • If you have a lead magnet on “Email Marketing for Beginners,” create a board titled “Email Marketing Tips,” “Build Your Email List,” or “Email Marketing Strategies.”
  • If your freebie is a “Pinterest Traffic Checklist,” create boards like “Pinterest Marketing,” “Drive Traffic with Pinterest,” or “Pinterest for Business.”
  • For a guide on “Affiliate Marketing Secrets,” consider boards like “Affiliate Marketing for Beginners,” “Make Money with Affiliate Marketing,” or “Best Affiliate Programs.”
• Topic Specific Boards attract a targeted audience: By pinning your lead magnet promotions (as well as other valuable content) to these topic-specific boards, you’re reaching users who are actively searching for information within those areas. When they see a pin promoting your free guide within a board they’re already interested in, they’re much more likely to click and subscribe. It’s about meeting your potential subscribers where they’re already congregating.

C. The Power of Keywords: Optimizing Your Boards for Discoverability

Just like with your profile and pins, keywords are essential for getting your boards discovered in Pinterest search. You want your boards to show up when beginner online marketers are looking for resources and information related to your niche.

• Keyword Optimization for your Boards is Critical for discoverability: Think about the terms your ideal subscriber would type into the Pinterest search bar when looking for help with growing their online business or making money online. Incorporate these keywords naturally into your board titles and descriptions.
• Board Titles: Be clear and descriptive, including relevant keywords. Instead of a vague title like “Marketing Stuff,” be specific: “Email Marketing Strategies for Beginners” or “Pinterest Tips for Online Business Growth.”
• Board Descriptions: Use the board description to provide more context and include additional relevant keywords. Think of it as a mini-SEO opportunity for your board. Explain what kind of content users will find on the board and subtly encourage them to check out your free resources. Examples:
  • Board Title: Email Marketing Tips for Beginners
  • Board Description: Learn the essential email marketing strategies to connect with your audience and grow your online business. Discover helpful articles, tools, and grab our free email marketing checklist to get started!
  • Board Title: Pinterest Traffic for Bloggers
  • Board Description: Drive more traffic to your blog and build your audience using Pinterest! Find the latest tips, strategies, and resources. Don’t forget to download our free guide to getting your first 1000 Pinterest visitors!

By strategically creating dedicated lead magnet boards, categorizing your content effectively, and optimizing your board titles and descriptions with relevant keywords, you’re essentially creating a well optimized path that guides interested Pinterest users directly to your valuable free content, turning them into engaged subscribers and loyal members of your online community. Now, let’s talk about the crucial step of actually driving traffic from those enticing pins to your opt-in forms!